:: Uses for E-mail Marketing
Sending electronic press releases
- Really get to know your media contacts
Good publicity is the single best way to build and create a buzz for a growing brand. Use IQ-Mail e-mail marketing software to add electronic press release distribution to your PR tactics for increased exposure and quicker delivery time. After a broadcast, look at your reporting dashboards to learn which media contacts are interested. Track and call those who open your messages after repeated mailings.
Creating e-newsletters
- Monthly newsletters for customers & partners
Newsletters are a great way to provide extra value and maintain top-of-mind awareness with your contacts. Doing an e-newsletter with IQ-Mail instead of a printed newsletter can save you up to 75%. Keep in touch with old customers and reach out to new prospects, vendors, and partners with IQ-Mail.
Sending holiday e-greetings
- Save the hassle and cost of print greetings
Send e-greetings with IQ-Mail instead of cards and you'll save money (and some trees), and you'll actually know who opened your greetings: handy for building customer loyalty. Plus, amusing e-greetings can always be passed around to family and friends.
Launching new products
- Introduce new products more effectively
Use IQ-Mail to announce new products to the market and drive qualified leads with discount offers, demos and trial offers. View the "click-through" report in your reporting dashboard to make your call list. You'll make sure your new products don't go unnoticed.
Sending important updates & alerts
- Keep contacts informed
And we mean fast. e-bulletins are the best way to make sure your contacts receive important news on time. When you have critical updates and alerts, there's no faster way to reach out than with IQ-Mail.
Unloading excess inventory
- Promote extra items through e-mail
There's never too much of a good thing. Turn overstock into profit by offering discounts directly to customers with IQ-Mail e-mail promotions. You'll keep your contacts more than happy to receive future mailings, and you'll encourage others to sign up to your mailing list.
